This blog post was written for a marketing seminar class at George Brown College and originally published on my website www.rightinthatmiddle.com
It is without a doubt that spending the past few months working behind the scenes in digital marketing, social media, and the internet, has shifted my perspectives on almost everything related to the industry. Marketing is such a fast-paced, ever-evolving, environment it is hard to avoid change. As I look toward the final few weeks left of my internship at Pinch Social, it is an excellent time to reflect and prepare questions for future conversations with leaders in the marketing industry.
Do you think agencies should rely more on influencers over other digital marketing strategies like paid ads and SEO?
Most days it seems impossible to enter a space online without meeting a myriad of influencers trying to get your attention to sell you on a product or a service. A notable change, the development has shifted the landscape. A hot trend currently, will it stand the test of time in the digital space? Paid ads are an important backbone of the broader internet and SEO assists search. For agencies to be successful in the digital space should they prioritize certain areas over others to increase ROI?
How do you maintain strong teams in an industry trending towards more work-from-home setups and freelance work?
While it may have been fringe in 2020 for people to opt towards working from home, it has now become a reality for many in the working world. In addition to that change, people have had to navigate a world that increasingly relies on freelance and contract-based work. For some, this has been a godsend, for others, it has been a nightmare. Marketing is innately collaborative as it demands creativity. How then, do agencies increase those efforts while actively addressing the physical constraints of work-from-home or freelance work?
Should agencies niche down with clients to create streamlined detail-oriented work, or should they continue to work with a variety of clients?
We all know the main difference between agencies and client-side is the number of clients you work with daily. People gravitate towards agencies for the chance to get their feet wet with a variety of different industries before settling on one area they want to focus their time in. While this may be a tried and true model, how would an agency fair if it instead focused those efforts a specific industry or group of like-industries in order to create stronger campaigns?
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