This blog post was written for a marketing seminar class at George Brown College and originally published on my website www.rightinthatmiddle.com
My oh my what a whirlwind of a September it has been!
After finishing up the second semester of digital marketing, I was fortunate enough to land an internship in addition to new freelance opportunities. It’s been a busy September, but I am so grateful for everything that I have learned and observed in these new roles. What has been interesting to see is the similar issue everyone has been facing.
How do you keep customers and audiences engaged?
Messages should be tailored
Working at a marketing agency has been a great opportunity to learn about a variety of businesses in a short amount of time. Or as I like to call it, “Getting my sticky little fingers into everything that I can.”
It is the job of an agency to understand the needs of their clients and anticipate sudden changes while still adapting to the overall ebbs and flows of the market. Understanding the right thing to say at the right time takes practice, but it is something that everyone in an agency setting must learn to compel audiences and drive sales.
Audiences come back for a reason
Recently, I have been fortunate enough to work with a well-respected Content Creator who makes YouTube videos for a large and engaged audience. When I asked him why people engage more when they see other people, he had an interesting response.
“They want to see others they can relate to… People come back to our channel not for the ideas but for the personalities.”
It’s not what you say but how you say it
It is no secret that social media is a channel that enters many spaces of our lives. After all, we check these platforms at different intervals in the day, every day. For this reason, businesses have a great opportunity to connect with their audiences in new, unique, and intimate ways.
Creating social media content for independent businesses has shown me that there is more to posting than just getting it out there. To be truly successful in the space you must relate your work to the right audience and that takes time, practice, and critical reflection.
Making an impact
Ultimately the power rests in the hands of the people.
When messaging is clear and relatable, people come.
When messaging is vague and incomprehensible, people leave.
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